IN THE FACE OF
SO MUCH CHANGE
WHAT CAN I BE SURE OF
Translation
( Packaging )
Role
Designer
Instructor
David Hake
Year
2021
Award
Winner / Packaging, Graphic Design / Creative Quarterly 76
We chose a poem in a language we could not read. By observing the letterforms in the poem, we created drawings, patterns, and shapes. We eventually received the English translation of our poem and mapped our exploration to draw new connections, and visual projections in our final deliverables.
Objective
Approach
I received a Portuguese poem for the project. After playing with the letters and forming various patterns and graphic shapes with them, I learned from the English translation of my poem that it is called “In the face of so much change,” and it was written by one of the finest poets of the Portuguese Renaissance, Bernardim Ribeiro. I decided to design a set of wine bottles, including
labels, a wine box, packaging, and a restaurant window sign to reflect the poem’s message.
