MFA THESIS / REVIVE
YOUR MORNING
CUP OF COFFEE
IS IN DANGER
MFA Thesis / REVIVE
( Design Solutions )
Course
MFA Thesis
Instructor
Phil Hamlett
William Culpepper
Jeremy Stout
Semester
Fall 2020 to Spring 2022
Objective
Almost 60% of coffee species could become endangered by 2050, threatening the livelihoods of millions of people. REVIVE aims to raise consumer awareness and protect coffee from becoming endangered in the future.
Approach
Coffee is one of the most traded commodities in the world and is rooted in our culture. Americans consume 400 million cups of coffee daily, and coffee farms are the economic livelihood of over 125 million people. However, research indicates that climate change could cause at least 60% of the coffee species to become endangered by 2050. The disappearance of coffee could impact millions of people’s lives. There are knowledge gaps between baristas and the general public, and they need efficient ways to communicate with one another.
How to bridge the knowledge gaps and develop an efficient way to communicate with the general public?
Interact
( App & Store Displays )
REVIVE creates interactions and conversations similar to coffee with coffee drinkers. Our app makes consumers aware of their coffee habits, teaches them types of sustainable coffee certifications, and provides reward systems to encourage them to protect coffee. And use store displays to raise awareness of the coffee topic, and promote the app.
Adapt
( User Testing & REVIVE Website )
REVIVE adapts to the consumer's behavior and makes them feel comfortable about changing their habits to protect coffee. We reached out to our audiences to understand their opinions about the app and website prototypes and made refinements based on their feedback.
