THE HOLISTIC
APPROACH TO
A HEALTHY LIVING
Holistic Beauty
( Rebranding )
Course
The Nature of Identity
Instructor
Hunter Wimmer
Semester
Spring 2022
Pond's New
Brand Mission
Objective
In this project, we identified a dying or defunct brand and redesigned a new strategic plan while staying true to the brand’s soul. The process entailed researching the brand’s past and mission and creating a new identity and a future direction for the brand.
Approach
Pond’s is an American beauty, health, and beauty care brand with a unique heritage of innovating skincare breakthroughs. The brand’s soul is its holistic approach to helping people live healthier lives, while the brand strategy reflects only part of the brand soul. I decided to evolve the brand beyond skincare products and introduce self-awareness products and services to create a balanced and confident lifestyle so that Pond’s customers can glow inside and out at all times.
We bring out the beauty and confidence of women with the best science, nature, and technology.
Visual Standards Guide
( Book Three )
The third book is the manual for our brand's visual identity, the complete system which governs the composition, design, and general look-and-feel of our brand.
A wellness and experiment research center that focuses on holistic health.
Reinforces Pond's mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing specialized knowledge from experts to renew motivation and build confidence.
Teaches methods to manage people’s thoughts, feelings, and body sensations after becoming aware of them.
A wellness and experiment research center that focuses on holistic health.