COMMUNICATING
IDENTITY WITH
PERCISION AND RANGE
Online and Print Ads
( Advertisement )
Role
Designer
Year
2023-2024
Objective
The goal was to design a cohesive suite of digital and print advertisements to promote Lob’s key offerings and events. This included campaigns for the launch of Lob Audience , participation in the Millennium CMO Assembly , the “Latest from Lob” webinar , and the introduction of new direct mail formats like trifolds, legal letters, and snap packs.
Approach
I developed a series of ad banners and promotional materials that aligned with Lob’s updated visual identity. Each piece was crafted to effectively communicate the unique value propositions of Lob’s products and events, ensuring consistency across various platforms and formats. The designs were tailored to resonate with target audiences, enhancing engagement and reinforcing brand recognition.
