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ELEVATING BRAND

ACROSS SCALABLE

PACKAGING SYSTEMS

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Product Packaging

( Packaging )

Role

Designer

Year

2023

Objective

To overhaul the visual identity and information architecture of Hauslane’s entire range hood packaging. The goal was to transform cluttered, fragmented layouts into a cohesive, professional system that meets international regulatory standards while improving the end-user’s unboxing experience.

Approach

  • Information Architecture: Reorganized a dense landscape of technical specifications, warning badges, and product illustrations into a clear visual hierarchy, ensuring critical safety and contact information remains highly legible.

  • Bilingual Compliance: Engineered a balanced dual-language layout (English and French) to satisfy Canadian packaging regulations without compromising the design’s structural integrity or clarity.

  • New Asset Development: Designed a comprehensive "Welcome Kit" and a standardized UPC label system from scratch, integrating barcodes and complex metadata into a clean, scannable format that aligns with the new brand language.

  • Scalable System: Developed a modular framework applied across the entire corporate product line, ensuring consistency from high-volume flagship models to specialized units.

Design Explorations

( Welcome Kit )

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Chosen Direction

( Welcome Kit )

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